The country's largest credit union service organization,wind turbine
with about 1,400 credit union participants in its shared branch program
totaling about 4,400 branches, has extended components of the shared
branching model to digital commerce, using centralized processing
resources to allow credit union consumers to access mobile payments and
other digital capabilities.
In this model, a consumer's account,
routing and transit numbers can be used to accept and process
transactions among the large network of credit unions, similar to the
way a consumer who is a member of one credit union can walk into the
branch of another credit union and perform banking transactions. Only in
this case, the consumer is using mobile banking to transfer funds,
execute a person-to-person payment, access digital banking at a branch,
or make a deposit via a mobile remote deposit capture app that's
downloaded from CO-OP's shared tech bench and processed via the
centralized network.
"We've even simplified it to the point
where a consumer doesn't have to put a routing or transfer number into
the credit union's mobile device to execute a transaction. The member
just has to pick a credit union name from the list of participants, put
in the account number and we're off and running," says Jim Hanisch,
executive vice president of network operations and corporate development
for CO-OP.
CO-OP's electronic payments processing business has
already been expanding. It established new annual, monthly and daily
transaction volume records in 2012. It processed 2.5 billion
transactions for the year,Laser engravers and laser engraving machine
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cardholder debit, credit, ATM and shared branch payments. It hopes that
by offering a simple way to execute mobile transactions, that growth
will increase further, as will its ability to offer cross-institutional
transaction capabilities not available in banking.
"Shared
branching is a stable, slow growth type of business. We're not only
capturing the deposit items, but we've also got a couple of pilots going
in person-to-person payments and have a huge effort in teller
automation," says Hanisch.
The shared branch model has been used
by CO-OP to centralize credit union and intra-credit union commerce for
decades. Hanisch says that if you were "look under the covers," the
CO-OP digital banking model operates similar to an electronic funds
transfer switch, or a means to capture, authorize and route payment
initiated by different payment modes. "The difference is that rather
than being activated with a card and PIN, the member's routing number,
transit and account number are used.Manufactures and supplies laser marker
equipment. That's something the banking industry doesn't have yet — a
standardized way [across institutions] to electronically access an
account in an online manner in real time using routing, transit and
account numbers."
CO-OP, which is also accelerating its chip and
PIN migration, uses mobile banking technology provided by mFoundry and
handles its transaction processing in-house. Hanisch says that while
mobile transactions are not a huge portion of CO-OP's processing
business right now, CO-OP should be well-positioned to take advantage of
growth in mobile commerce. He says that even though the transaction has
been acquired in a nontraditional manner such as a mobile device,
processing takes place though CO-OP's existing processing system.
"Whether the transaction is acquired through a Square terminal or a dial
up terminal, there's really no material processing difference from our
perspective," he says.
CO-OP,We've had a lot of people asking where we had our make your own bobblehead
made. which is also accelerating its chip and PIN migration, uses
mobile banking technology provided by mFoundry and handles its
transaction processing in-house. Hanisch says that while mobile
transactions are not a huge portion of CO-OP's processing business right
now, CO-OP should be well-positioned to take advantage of growth in
mobile commerce. He says that even though the transaction has been
acquired in a nontraditional manner such as a mobile device, processing
takes place though CO-OP's existing processing system. "Whether the
transaction is acquired through a Square terminal or a dial up terminal,
there's really no material processing difference from our perspective,"
he says.
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